PSG Conquering the Chinese Market

Paris Saint-Germain, the revered Ligue 1 club, recently announced a partnership with LGD Gaming, China’s most popular eSport team.


Since 2016, the French club has piloted several teams in eSport competitions, where video game players compete against each other, broadcast live and online to a wide audience. Paris Saint-Germain works in collaboration with several teams, who play on as many different games like FIFA, League of Legends, and now with LGD Gaming, Defense of the Ancients 2, better known as Dota 2.

LGD Gaming is without a doubt the first Chinese team. Internationally, at an annual Dota 2 tournament, one of the team’s players, called Forever Young, finished third and won a prize of $2,592,231.

The partnership was announced at a joint press conference in Shanghai with Fabien Allègre, Director of Merchandising and Diversification at Paris Saint-Germain, Yassine Jaada, CGO of PSG eSports, and Xuan Li and Jie Pan, respectively Strategy Director and CEO of LGD Gaming.

“This partnership is a perfect fit with our development strategy,” said Yassine Jada during the conference. This union will benefit from LDG Gaming’s management, operation and influence in the country, as well as the commercial value and the Paris Saint-Germain brand.

Double the bet

Like many European football clubs, Paris Saint-Germain has been trying for years to establish themselves on the Chinese market, but with mixed results.

For years, the best European clubs have played pre-season matches in Hong Kong and China, seeking to internationalize their brands. In recent years, however, many clubs have finally chosen to play in the United States.

Historically, English Premier League teams have been more popular in China than their European neighbors. Paris Saint-Germain has therefore recently sought to reduce this gap. Until 2015, the club had never played any preparatory matches in Asia but had already played in Africa and North America.

Many executives, such as Arsène Wenger at Arsenal and Louis Van Gaal at Manchester United, have strongly criticized the tax that these pre-season games cost players. While coach Laurent Blanc has defended this practice. Paris Saint-Germain also looked for the best ways to maximize the brand’s international potential, while asking players to do as little as possible.

This week, Paris Saint-Germain also partnered with the marketing agency Desports to manage its communication and marketing in China. The partnership will run until the summer of 2021. Earlier this year, both Paris Saint-Germain and Olympique de Marseille played with the names of the players transcribed into Chinese on their jerseys.

The best of all worlds

eSports are very popular in China and, for many companies, have replaced traditional sports as a market entry point.

By 2016, marketing for eSports was worth nearly $280 million, influence marketing and sponsorship. This figure should easily exceed $1 billion by 2021. And by 2024, it could even become an Olympic discipline in its own right.

Famous Chinese brands, such as the brewer Harbin, have even turned to video game competitions to market their products. Anhuesr-Busch Inbev, the owner of Harbin, conducted a study in 2015 on Chinese men between the ages of 18 and 29: they found that the study group responded more positively to eSports than to traditional sports, food or music.

And the Chinese eSports landscape reflects this enthusiasm. The Zhongxian E-Sports Stadium, a new stadium located in Chongqing in the south-west of the country, is under construction and could accommodate 7,000 spectators for eSport events alone. The structure should open mid-2018.

Some universities have even started offering courses on eSports management and marketing. It is an industry that is developing massively in China, but also abroad. At the end of March, the Las Vegas Strip saw the opening of a new eSport arena, sponsored by a Chinese company, Allied eSports.

What Types Of Crypto Currencies Are You Thinking About As An Investment?


Do you currently invest in any cryptocurrencies? Digital currencies are booming here in China, and this is a hot topic we wanted to cover for months now!

There are so many of them now that it’s hard to keep up with the count. Do you remember when it was only Bitcoin that was available? Maybe you don’t because like many people, perhaps you didn’t pay much attention to these crypto-currencies. I have to say that I did, but I didn’t ever invest in them right away.

There are several of the digital currencies that are getting people’s attention now.

One of them is of course still Bitcoin. Then there is Ethereum, Litecoin, Ripple and more. The first three that were mentioned have been around for awhile, but Ripple is relatively new. That cryptocurrency is gaining in popularity, however, and it is one of the premier picks for people just starting to dig in right now.

bitcoin and cryptomonnaiesIf you plan on investing in digital currencies, it is important to mention that more brokers are offering them these days. You might have even heard of Bitcoin IRAs. My favorite broker, Robinhood, is now offering cryptos soon, but they have yet to release them. It is interesting that so many brokers are offering them now because that just shows how they are getting super popular.

Have you considered investing in them for your IRA or just in your portfolio? There is, of course, a different type of risk when investing in these digital currencies, so that should always be taken into consideration. In my opinion, these currencies don’t make for a great IRA investment. They are more for individual portfolios, and I don’t like them for that either.

It is also good to know about the best security practices as crypto is a wild market! Make sure you read this portefeuille pour bitcoin article, you should be up to speed!

It’s up to you what you want to invest in though.

And it’s hard to argue that the crypto-currencies don’t have a future because they do seem to be sticking around for good. And they have made many people quite a bit of money, so that’s something for sure. Is that what has made you want to buy some digital currencies?

Just remember that you don’t want to buy high, so keep that in mind. Bitcoin kind of hit a high recently. Some of the other digital currencies might still be a buy, but then you have to think about whether or not they are going to be around even later. You certainly want to consider that, and then you can decide which digital currencies you want to buy and how much of each.

There are different stories behind each cryptocurrency and why they exist. Read about Ripple and what it is for. Of course, you want to read about any of the cryptocurrencies before you plan to invest. Some of them like Ripple haven’t been around long at all. The four digital currencies mentioned represent only a small portion of what’s out there right now, and so you have a lot of studying to do. Investors should also study and research their moves big time before they invest. Crypto-currencies are no different than other investments in that regard.

ledger nano s wallet

More on the Ledger Nano S on this page

New US protectionist attack on China

The U. S. Department of Commerce proposes to tax imports of Chinese aluminum foil heavily. A decision on steel is expected before mid-April.

Formerly assistant to the US Trade Representative for Asian markets in the 2000s, Wendy Culter warned: “We will see more trade action taken against some trading partners in the coming weeks. The announcement made two weeks ago on the protection of imports of washing machines and solar panels is just the beginning of a series of announcements to come.”

On Tuesday, the U. S. Department of Commerce recommended the introduction of high taxes on Chinese imports of aluminum foil. For dumping reasons, customs duties ranging from 49% to 106% are mentioned. These tariffs would be doubled by anti-subsidy taxes ranging from 17% to 81%, depending on the products. It will be up to the U. S. International Trade Commission, in a vote on March 15, to endorse these recommendations.

China will take the necessary steps to defend its legitimate rights.
The Chinese answer didn’t take long.” The United States failed to comply with WTO rules and seriously damaged the interests of Chinese exporters of aluminum foil. China is highly dissatisfied with this,” said Wang Hejun, head of China’s Trade Inquiries and Remedies Bureau of the Chinese Ministry of Commerce.

Endangered National Security

In April 2017, its trade secretary Wilbur Ross initiated an investigation to determine whether steel imports posed a threat to U. S. national security. The final report, presented in mid-January, clearly identified a threat. The US steel industry may find it difficult to respond to a crisis similar to that of the Second World War. Foreign suppliers account for one-third of U. S. steel demand, while 28% of domestic capacity is unused.

In aluminum, 91% of demand is imported, and 61% of US foundry capacity is untapped.

Commerce’s report proposes three scenarios for introducing taxes, quotas or a mixture of the two on imports of aluminum and steel. The Chair has until April 11 to rule on steel and April 19 on aluminum.

america china economic war

If U. S. President Donald Trump hits hard, we’ll take countermeasures.

It remains to be seen who will be targeted: China alone or other countries exporting their steel and aluminum to the United States. In Sofia, at an informal meeting of EU trade ministers on Tuesday, EU Trade Commissioner Cecilia Malmström was very clear.

One thing’s for sure: the pressure is rising. New dumping and subsidy investigations increased by 60% during Donald Trump’s first year in office.

And in 2017, the United States again posted a deficit in trade in 2017 of 566 billion dollars. A record since 2008 due to the sharp rise in imports. China and Mexico, among others. An unacceptable trend for the president.

Apple in China: a market full of pitfalls

apple in china

By launching an offer with China Mobile in 2014, the leading Chinese operator, Apple hopes to attract buyers who are slow to be persuaded.

A symbol of financial success and the unavoidable accessory of the “bobo” panoply in the West, the brand with the apple has much harder to establish itself as a trendy reference in the Middle Kingdom.

the foxcon factories were chinese workers are employed

By launching an offer on Friday, January 17th with China Mobile, China’s largest mobile phone operator, Apple hopes to attract buyers who are slow to be convinced and recover market share that has been eroding in recent years.

Enormous potential but little to no brand awareness

The Chinese market has unparalleled potential in the world, but China is one of the few countries where Apple’s market share has been declining for several years: 6.2% in the third quarter of 2013, compared to more than 10% in 2012 (figures: Canalys).

The apple firm is already present in China via contracts with two medium-sized operators, China Telecom and China Unicom, but with its 763 million subscribers, China Mobile weighs much heavier than the first two combined.

In China, Apple only accounts for 10% of its worldwide sales (all handsets) and 3.5% of its sales of smartphones.

Technical barriers

The distribution contract between Apple and China Mobile, initiated in 2007, the year of the launch of the first iPhone, has long stumbled on technical issues, as 3G Chinese standards are not compatible with iPhones. It is now things set on 4G standards.

One problem remains the access to the App Store, which is jointly controlled by the Chinese authorities, who decide which applications the Chinese can buy, and which ones are banned from the country.

opening of a new store in shanghai

A high level of competition

China is making smartphones, and it does it well: the five largest Chinese smartphone producers alone share 25% of the world market shares.

Faced with very expensive Apple products, the Chinese consumer is spoiled for choice. And the local know-how is pushed: in China are produced and assembled a large part of Apple components, its manufacturers, therefore, have significant expertise in the matter.

Our advice if you own a Mac

Over time, the performance of computers can decrease and slow down your productivity.

There are however utilities and some simple tricks that will allow your Mac to regain its original speed. Guaranteed without malware which will make your computer more powerful.

Your Mac starts to take a little age, and you feel it does not turn as fast as when you leave the box? A small maintenance is usually enough to return to your machine its form of yesteryear. This short guide we have put together brings together a set of tricks, some applications and simple methods that can revive the flame of your headed computer.

  • Make the updates
  • Remove applications
  • Trim your dock
  • Disable certain features

If your Mac is still slow after that make sure you visit for more Mac tips

Hope you’ve found these tips helpful!

Shanghai Real Estate: Tips for Finding Housing in 2017

                                    View of Pudong Lujiazui form Huangpu district at night

Among the few favourite discussion topics of expatriates living in Shanghai, housing is one of the most common. When it comes to housing, each has its own standards which can be very different from one to another, but it is useful to have the basic knowledge to understand and better apprehend the real estate market in Shanghai. Do you want to change neighbourhood or housing, to give a second boost to your Shanghai adventure? Not satisfied with your first choice? Or maybe you are about to land in Shanghai in a few months? Students, young entrepreneurs, families with children, here is a general picture of the real estate situation of China’s first city for expatriates, in which everyone always finds happiness after a few compromises.

Overview of Shanghai real estate industry

The real estate market is completely liberalised and works in a very similar way than what one can know in the US or Europe, with a few nuances. When a property is to be rented, it is registered on a general website and accessible to all the agencies, with no exclusivity. Going through a real estate agency is mandatory. The agencies are either small local agencies (those with small ads in showcases), ideal for smaller budgets or for those who have already chosen one specific neighbourhood for personal reasons, or larger, more international and often more expensive agencies targeting expatriate families with big budget/allowances. Agencies are paid by commission, usually one month rent when the rental exceed 10,000RMB, plus a management fee for each renewal of a lease. There are also relocation agencies, for newcomers in particular, which deal with the real estate part, and also offer general services to help expats settling down. These services may include enrollment in schools, various administrative procedures such as work visa or residence permit, tenancy management and other tailored services. This type of service can be very useful as the language is one of the greatest challenges that every foreigner will face when living in China.

                                       Lujiazui Business and Financial Center of Shanghai

Who are the landlords?

They are either private individuals or developers, that is to say, professional investors, specialising in commercial and residential real estate. The current trend is an increase in the share of individual owners, the developers having sold a lot of properties lately. And in general, for equal value, it is often better and safer to hire a developer who is a true professional with a reputation in the marketplace and who will be more vigilant that the level of service delivered is satisfactory for its tenants.

If you are looking to rent it is always useful to get an idea of the availability and price range of apartments and houses on the internet. But beware, sites are often biased and do not reflect the reality. Chinese real estate online platforms are indeed full of junk ads, and misleading information so be very careful when performing a search. At the end of the day, nothing is better than a good old face-to-face meeting with a trusted interlocutor.

Shanghai Housing Supply

Regarding housing options for expats in Shanghai, there are usually four main types. Each type is attached to a specific area and often match with a specific type of expatriate.
High-end apartments are located in the wealthiest part of downtown Shanghai such as Jing’an, Huangpu, Xuhui, Changning and Lujiazui. These properties are often parts of fancy compounds with a lot of facilities (tennis court, spa, swimming pool, gym, etc.). It’s the preferred types of young families and young couples. When it comes to apartments Shanghai has surely the largest variety among all types and should easily meet any of your requirements.

If you want to live in a house, however, the supply might be a bit more restrictive. In Shanghai, houses are often referred as villas. These big properties are almost all nestled in compounds in suburban greener areas of Shanghai such as Pudong, Qingpu or Minghang. They look similar with a garden, a parkway and a garage, much like in the American suburbs. Some of these compounds actually aim to copy these American-styled homes. They usually cost a lot more than apartments and are the first choice of executives with families.

Another choice for executives, but without families, is the serviced apartment. Much like a hotel, these accommodations are perfect for business travelers. They are quite expensive as well and located everywhere in the city, like hotels.

The last type is unique to Shanghai. We call it “lane house”. This property type can only be found in a few parts of downtown Shanghai and mostly in the Former French Concession in Huangpu district. They are the typical housing of Shanghai built in the 1950’s and consists of two-storey houses lined up along a central lane. Young couples and single expats love this type of house as it gives you a feel of living like a local person.

Here is a video if you want to learn more about the property types available in Shanghai:

Buying property in China as a foreigner

For foreigners who want to settle in the long term, it is possible to buy a home in China. Of course, you will need assistance for administrative and banking aspects. Because of the surge of real estate prices, Chinese authorities have recently strengthened their laws of buying real estate in Shanghai. In addition, there are specific rules for non-Chinese, especially for access to bank loans. As it becomes increasingly harder to own an apartment in Shanghai for Chinese citizens, it might be more and more difficult for foreigners too.


Shanghai rises as a rival of Silicon Valley

Shanghai will be Silicon Valley’s first competitor as a technology innovation center over the next four years, thanks to its focus on its financial and digital strengths, KPMG Group said yesterday.

Zhangjiang hi-tech park is a major technological area in Shanghai Pudong new district

43% of respondents to the KPMG survey felt that the global center for technological innovation is likely or very likely to move from Silicon Valley to another country over the next four years. The survey was conducted with 90 leaders in the technology industry in China and 168 in the United States.

Shanghai was selected by 25% of respondents as the leading rival of Silicon Valley as a leading technology innovation center, ahead of New York, Tokyo, Beijing and London.

“China’s economic transformation stimulates the creation of new growth drivers, new industries, new institutions and new opportunities in technology and innovation,” said Egidio Zarrella, Head of the Department of Customers and innovation for KPMG China.

“Shanghai ranks first in the world as a technology leader of the future with strong regional leadership in the financial markets and many high-tech parks in Pudong.

Shanghai, with a growing number of digital media and entertainment companies, is expected to be among the world’s leading innovation centers in the coming years, “he added.

The survey indicates that the Internet of objects, robotics, artificial intelligence and biometrics are technologies necessary for the transformation of industries and enterprises.

Shanghai received central government approval last year for the construction of a global center for technology and innovation that will be completed in 2020.

This year, the city will build the Zhangjiang Comprehensive National Science Center (Zhangjiang Global National Science Center). This will be hosted in Zhangjiang Hi-tech Park, a special area of Pudong New District fully dedicated to high technologies.

Chinese New Year 2017: Enter the Rooster

2017 is about to arrive, and bears the hope of economic growth. Technically, the year of the rooster doesn’t start until the first day of the lunar calendar, which falls on January 28th this year. However, since no one really uses the lunar calendar in China anymore, the turning of zodiac has been moved to January 1st.

What can we expect from the year of the rooster?

We will see an increase in the number of babies being born. The reason for this is quite simple: Roosters. Sound. Cool. People tend to relate many desirable qualities to babies born in years of the rooster, and would even try to hold back the birth (I don’t know how one would do that), or rush it (with C-section) just so they can have a rooster baby. Roosters symbolize character traits that include dominance and ambition, and are said to be blessed with luck and strength. According to a survey done by the Hong Kong newspaper Wen Wei Po, 85% of sampled parents (mainland and Hong Kong Chinese) tend to believe that rooster babies are smarter than others. Although there is no scientific or mythical proof about these babies being smarter, this “baby rush” does means a number of things: A) babies born in 2017 will face a lot more competition in school and their careers; B) if you are thinking about starting some baby-oriented service such as babysitting or early childhood education, 2017 might be an especially good year to start.

Chinese brands generally tend to employ the current year’s zodiac as a key element in their advertising and straplines. They do that every year rotating through the Chinese zodiac cycle. In 2016 there were plenty of monkey adverts, a massive gang of goats  in 2015, and mobs of horses in 2014. As we’ve already established, the rooster is the mightiest creature of all the zodiac, and chances are that they will be abused for marketing purposes with an extra dose of passion. Staying away from these grand fowls or using them less explicitly will make your marketing efforts stand out from others.

Face Culture in China

If you are a newly arrived expat, you will most certainly be confronted with culture shocks with Chinese people, and one of them is the ‘’face’’ (Mianzi面子).

A quick example: after a business meeting, your Chinese colleague kindly offers you a lift and you turn his offer down just as kindly. If this happened in the West, nobody would think twice about it, but in China, declining a colleague’s thoughtful gesture may cause him/her to lose face.

What is face in China?

Some say that Chinese face is pure vanity. Others say it is a mask that makes things appear better than they really are. In fact, Chinese face has a much broader meaning. It represents a person’s reputation and dignity within multiple spheres, including the workplace, the family, personal friends, and society at large.

Doing business with face

Inevitably, giving face and saving face is crucial when it comes to do business in China. One of the most obvious ways in which this plays out is the avoidance of public criticism in all but the most dire of circumstances. In this way, you give people face in public. Where in a Western business meeting a boss might criticize an employee’s proposal, for example, direct criticism would be uncommon in a Chinese business meeting because it would cause the person being criticized to lose face. Since much of China’s business culture is based on personal relationships (Guanxi 关系), giving face is also a tool that is frequently used in making inroads into new social circles. If you can get the endorsement of one particular person of high social standing, that person’s approval and standing within their peer group can “give” you the “face” that you need to be more broadly welcomed in your business in China.

Here are some short sentences about face:

Having face(有面子)[ Yǒu Miàn Zi ]
To have gained pride or prestige through some kind of achievement
Giving face(给面子)[ Gěi Miàn Zi ]
To praise or give deference to someone else to improve/uphold their reputation
Losing face(丢脸)[ Diū Liǎn ]
To be humiliated or to suffer the loss of social standing

What about you? Have you ever made someone lose face in China? We’d love to hear about your experience of the Face. Please feel free to post your thoughts in the comments section below.

Gifts in China: what to offer and what to avoid

Do you have the plan to give gifts to your Chinese friends? Or do you just want to share ideas with your friends? Having a relationship with Chinese people may have left a unique impression and makes you feel curious and feel interested in improving your sensitivity toward your Chinese fellows. Indeed, there are many Chinese people in many countries in this world. The Even recent update said that there is at least 20% population of the world celebrated Lunar New Year. That thing is the fact that tells people about how Chinese can be one of the biggest race in the world. However, that makes other people curious about the culture of China and how other people appreciate and learn to get involved in that culture. One of the most popular cultures that you can approach is giving a gift. In Chinese culture, there are many unique things you can learn including colors, days, clothes and more. When you have come to choose which best gift you can give to your Chinese fellows or partners, you have to know what to avoid and offer when it has come to gift. Once you randomly choose the gift, you will get in trouble, and even you will end up your relationship with a mess. To ensure that you do it right, here are things you should see when it has come to stuff like present and gift.

Things to avoid

  • Clocks, when you are talking about the gift in Chinese culture, you have to see that clock is not a good idea for a Chinese gift because, in Chinese culture, clock as a present is a taboo thing that it can be the sign or identical stuff in the funeral ceremony. That is why it is important to ensure that you will not pick any clock as a gift for your Chinese fellows.
  • Pears, fruit as a gift is a good idea but when you choose pears for your Chinese partner, you have to think twice because pears in Chinese culture are a symbol of separation. It’ll be trouble when you decided to give pears.
  • Umbrella is another bad choice for a gift because it is also a symbol of separation. If you decide to choose umbrella as a gift, you may hope that your relationship need to be ended.

Things to offer

  • Wine is a good thing to offer when it has come to gift stuff. It will be practical and nice gestures if you give grape wines as is one of the good symbols or gestures to wish the receiver a better health.
  • The health supplement is also the best choice for a gift because many Chinese people appreciate heritage about health product especially if you bring to them from your home country. That will be more special for old Chinese people receiving a gift like that.
  • Home specialties, giving what makes your countries or regionals special like a miniature of a landmark or just products that are popular and old from your hometown can be a symbol or high appreciation to the relationship between you and Chinese people.

Overview of the Chinese Holidays

Have you ever wondered that there are many holidays in China? Seeing how big this country makes you attracted to the culture of China and that has been the common effect when you realize that you are not alone. There are many foreigners especially western people that come to China, and Chinese government claimed that there is always increasing the number of foreign tourists that come to China. It’s not something strange because China has its unique culture and it has been the older heritage that Chinese people could not leave. Chinese people are popular to keep their heritage for years, and we have known that it could be something powerful that make other people attracted to Chinese culture. If you are interested in China, then you have to learn many things about their culture including right day to get more Chinese festival to watch so you don’t miss any single thing that could make you have unforgettable moments in China. One of the most righteous days when you are going to visit China is to come to there in their traditional holidays because you will get much more about their culture. It usually comes from traditional Chinese holidays that come from a part of harvesting days. There are many essential Chinese holidays. Chinese New Year has been an essential holiday because it is celebrated by many populations in the world including Korea, East Asian and much more that have Chinese people in the countries. To ensure that you will not be wrong to take holidays, here is Chinese holiday overview you should know.

The first essential holiday in China is Lunar New Year as it has been the biggest celebration among Chinese people all over the world. We have known that it has been common in countries where there are Chinese people live there like East Asian countries and more. There are also sequences of the holidays in Lunar New Year like you can set the fireworks and visiting family members on the first day of Chinese New Year at the beginning of January or February (In worldwide calendar) depending on the days counted and decided by Chinese calendar. Another holiday is the 15th day of January of Lunar Calendar. You will see Lantern Festival where you can see lion dance as it can be the symbol of celebrating the first full moon in China and you also can eat Tang Yuan.

The 15th of Lunar January also becomes the last day of New Year celebration. In Lunar Calendar, the second day of February will be the Zhonghe festival where you can eat many kinds of Chinese pancakes and noodles at that time. The next holiday is 3rd day of March where Shangsi Festival is held as the women’s day in Chinese culture. Next holiday is on the 5th day of May when you can celebrate Duanwu Festival by eating more dumplings, joining Dragon Boat race and more. There are still more Traditional Chinese holidays you should see when you are going to visit China on their special days.