Illuminant Partners aims to share information on Marketing and Business in China with a special focus on digital and new ways of doing communication and advertising. We publish market research, analysis of the main consumer trends, and discuss the influence of culture in the Chinese business community.
For several years our agency has helped companies to follow best practices to market their products in the Middle Kingdom. We identify for you the key success factors of your industry in China.
If you wish to sell, communicate, market a product or service in China, please get in touch.
About the author
My name is George Allen, I have been working in the marketing industry for about 15 years. I spent 10 years in Shanghai, China, as a marketing executive for a big web agency. In 2011, I decided to launch my own website to share my knowledge and expertise of the Chinese market and help new businesses successfully enter China.