Archive for the ‘We’re Passionate About’ Category

I’m passionate about ANZAC Day

Thursday, April 26th, 2012
ANZAC Day, dawn service, Battery Park, NYC, 2012

ANZAC Day, dawn service, Battery Park, NYC, 2012

 

On the 25th of April, in the year 1915, a large contingent of Australian and New Zealand soldiers put ashore a mile south of their intended landing site on modern Turkey’s Gallipoli Peninsula. This full-frontal assault was a key tactic in Winston Churchill’s strategy to open a passage to the Black Sea for the naval craft of the Allied forces, which were locked in a protracted and bloody conflict we now call World War I.

The error of the troop’s landing place was not the only error to be committed on that day. The tides were badly miscalculated. The level and positions of Ottoman Empire resistance were more numerous than had been assumed. The Australian and New Zealand soldiers, fighting under the British flag, were poorly equipped and provisioned for the expedition.

Where Churchill had expected a swift capturing of the peninsula ended up being a bloodbath on both the Allied and Ottoman sides; a horror that stretched on for eight months, which must have seemed like a hellish eternity for those young men who were not mowed down within hours of their first landing.

Over that eight month campaign, which was an ultimate military failure for the Allied forces, more than 45,000 young, idealistic men of Australia and New Zealand, the UK, France, and British India perished.  2,000 of those young men died on the very first day of the assault. 87,000 equally young, equally idealistic soldiers of the Ottoman Empire died.  The scale of human tragedy was on a scale never before seen by the Australian and New Zealand army corps, and, thankfully, has never been repeated.

With the benefit of hindsight, historians and social anthropologists trace the concept of Australian (and New Zealand) statehood to that fateful pre-dawn morning of April 25th, 1915.  Australia, it is said (for I was not yet born) heretofore had considered herself an appendage of Britain.  After the massive, and senseless loss of life at Gallipoli, this was to change forever.

Lest we forget.

My own family is not a military one. I’m aware of my maternal grandfather’s service, and that of several uncles, but I’m one of those fortunate people whose childhood was unmarred by war, and the ultimate sacrifices so willingly made during war. I grew up in the ’70s, in a sleepy suburb of Melbourne, Australia, and still recall being roused out of my bed at 4am on one day of every year, to dress in my Cub Scout or Boy Scout uniform. I was then driven to a small monument of rememberance that our local town had erected. It was unprepossessing in scale, and featured the wording “Those who forget the past are bound to repeat it” (or a similar wording — my memory is vague).  What I mostly recall of those frozen, foggy annual mornings is the sense of cold (we were compelled to wear short pants) and the feeling that we were expected to perform in some other people’s ceremony. I felt like a trained circus performer, more than a grateful Australian citizen and beneficiary of the sacrifices of generations of servicepeople of my and other nations.

In short, I was an ungrateful little brat. I played my part, but I didn’t grasp the horror of the event we were marking, and I certainly didn’t grasp the precious gift of my life or the bravery of those who gave up theirs so that I may live in peace.

Those heroes that shed their blood and lost their lives.. you are now lying in the soil of a friendly country. Therefore, rest in peace. There is no difference between the Johnnies and the Mehmets to us, where they lie side by side here in this country of ours. You, the mothers who sent their sons from far away countries, wipe away your tears. Your sons are now living in our bosom and are in peace. Having lost their lives on this land, they have become our sons as well.

 Mustafa Kemal Atatürk, commander of the Ottoman forces at the time of the Gallipoli landing, and later, first president of modern Turkey. Speech given in 1934 at the ANZAC Memorial at Gallipoli, Turkey.

Today, and for many years now, my adult self treats ANZAC Day — the 25th of April of this and every year henceforth — as a sacred day. For me, it is a day which must be marked at dawn with a solemn remembrance of those who fell so that I, and my family and friends may have peace. Most years, I’ve been blessed to be amongst a throng of fellow Australians, New Zealanders, and our great and eternal Turkish friends. On other years, when situations have dictated it, amongst only my family members.

But for me, on April 25th of every year, I simply cannot make it through the long day without finding my eyes welled with tears on many occasions, such as the one I’m feeling right now.

Without the senseless deaths of unimaginable numbers of brave and idealistic young men and women, the world we all live in would not have been possible, and in fact my two wonderful kids, my beautiful wife and I may not even exist.

So, thanks, you old diggers. I’ll shout you all a round in heaven.

Thanks to Tova and the team at ustralian.com for republishing this short article.

 

 

We’re passionate about Simon’s 1.5 million photo views

Friday, March 16th, 2012

Simon Cousins achieves 1,500,000 photo views on Flickr.We wanted to take a moment to recognize our founder and chief executive Simon’s startling new photographic milestone: his private Flickr photography archive recently exceeded 1,500,000 views.

When Simon’s not managing Illuminant’s strategic business and key accounts, he’s an avid photographer.  Our Illuminant Visual Design group often relies on Simon’s stock photography as source material, and he’s sold stock photography to publications as diverse as the London School of Business and the Harvard Business Review.

You can visit Simon’s Flickr photo archive here, and follow @illuminantceo on Twitter here.

I’m passionate about embracing festive traditions

Tuesday, February 1st, 2011

A selection of traditional Chinese cookies to celebrate the Lunar New Year in SingaporeChristmas is the elegant and classy holiday, but the Lunar New Year (LNY) is the holiday to embrace tackiness and gaudiness in its full glory. It is a time filled with superstitious dos and don’ts, but it is also a time where you have license to go all out with the red and gold decorations and not be ridiculed for the lack of taste.

I am hardly a traditionalist, but I do like keeping the LNY traditions from my childhood alive because they’re fun and it’s something I’ve always done. My mom still gives me 压碎钱 (yā suì qián) to put under my pillow on the eve of the Lunar New Year. The little red packet is supposed to bring good luck and ward off evil spirits for the coming year. Lucky me!

This year, I went home at the right time and was able to bring back a number of LNY treats, including kueh bangkit (coconut cookies), pineapple tarts, cashew cookies and butter cookies. The plan at the moment is also to make the sweet and sticky auspicious dessert, ti kueh (甜粿) – not steamed, microwaved. The sweet tooth has no patience. 新年快乐!

This passion belongs to Melody Chia

I’m passionate about typography.

Wednesday, January 12th, 2011

g in Gill SansI’m passionate about typography.

I remember when I first realised that of all the things that captured my direct and focused attention as a young lad, typography had always been my most recurring interest.

One Christmas, my siblings and I received an encyclopedia and I spent hours poring over the first article of each volume, detailing the history of each letter and tracing its ancient Egyptian hieroglyphic roots through its evolution into Greek symbols; and from the refinement and reiteration of the alphabet through medieval times into our current digital age.

Throughout my childhood, I would tackle projects involving drawing letters in various shapes and sizes. I made banners, posters, signs, and greeting cards, and was often praised for my neat printing, cursive handwriting, and calligraphy.

My curiosity reached its maturity when I sat staring at a computer screen one day. I noticed a lowercase ‘g’ in the middle of a word and zoomed to fill the entire screen. I was totally captivated by the elegant binary of hard, black, curved lines on stark white, together forming a complete and harmonious structure. It was a romance set in Gill Sans.

I soon fell in love with classics like Garamond and Baskerville, and more modern designs such as Univers and Helvetica, and along with thousands of other faces, they breathe life into my work to this day.

abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*[ø{Ω(åß∂ƒ)æœ}flfi]+-x÷=… <3

This passion belongs to Joel, our art director.

I’m passionate about John Digweed.

Wednesday, January 12th, 2011

John DigweedI love John Digweed.

As a DJ, I have great respect not only for Digweed’s Transitions program on Proton Radio, but also for the way he empowers young producers. He and Nick Muir founded Bedrock Records, now celebrating over 12 years of excellent progressive house and techno releases. Although they produce their own tracks, he never makes a fuss about them, only occasionally including them in his sets; but he always seems genuinely excited about tracks by other producers.

Many DJs love the sound of their own voice, explaining away the mystery of every track and drowning out the music; John simply lets the music speak for itself. He praises the producers and graciously thanks his audience.

John is a simple, humble, consistent DJ whose character stands out above his peers. I saw him play his first Beijing appearance, and I hope he returns one day soon.

This passion belongs to Joel, our art director.

I’m passionate about cross process.

Tuesday, January 11th, 2011
cross process

Before/After

Cross Process Crazy!

Lately I’ve been obsessed with transforming my favorite images into cross process masterpieces. Not in the traditional sense of deliberately mismatching film and chemicals, but the lazy digital way.

This trend really got hold of me after experimenting with a cross-processing photo app on my iPhone. The app allows me to choose which RGB channel I want on or off and produces some amazing results.

From there I turned to Photoshop to morph some of my favorite rustic-Italian photos into cross process delights. The process was quite simple. Using a curves adjustment layer I shifted the blue channel and gave slight S curves to the red and green channels. This gives the basic look of the photo. Then adding another curves adjustment for contrast I overlay a yellow solid and take the transparency down to 10%, and voila!

As a lover of everything old and classical, this ‘vintage’ look really appeals to me, and gives my photos that added boost in character. Try it out yourself; you’ll love the results!

This passion belongs to Aaron, our graphic designer.

I’m passionate about my pepper grinder.

Tuesday, January 11th, 2011
Trudeau Graviti pepper grinder

Trudeau Graviti pepper grinder

No really, I am.

This magnificent piece of French engineering, precision manufactured in China and filled by your writer with the finest Pondicherry black peppercorns really is my [kitchen] pride and joy.  Do I love this pepper grinder? You bet I do.

Firstly, its electric. Secondly, its gravity fed: upend it and out comes freshly crushed, pungent black pepper.  Which happens to be my absolutely favourite spice.

I love to cook. Always have, just like my dad did. My Trudeau Graviti pepper grinder is never more than an arm’s length from me when I’m cooking.

You can get one for sixteen bucks at Amazon.

This passion belongs to Simon, our chief executive.

I’m passionate about Illuminant.

Tuesday, January 11th, 2011
Simon accepting the Australia China Business Award for the most entrepreneurial Australian business in China & Hong Kong in the year 2008

Simon accepting the Australia China Business Award for the most entrepreneurial Australian business in China & Hong Kong in the year 2008

At the risk of breaching one of our most treasured company values, and appearing to be self-indulgent, I have to say that I’m truly, madly and deeply passionate about Illuminant.

Being there at the beginning, I’ve watched and helped a magnificent group of people work against everything China (and lately the global financial crisis) has had to throw at us, and build from only dreams an agency which I burst with pride to be a part of.

While starting and running a business in China is tough, its a walk in the park compared to surviving the Great Recession, when marketing budgets were the first thing to be slashed.  My pride in our team, and my belief in our methodology is evinced by our robust weathering of the worst storm in generations. While most of our independent colleague agencies have folded their tents, Illuminant’s blazing performance for our clients and our team has been an experience that I truly believe deserves a passionate recognition.

Illuminant really is just so distinctive. Our single-minded focus on quickly grasping our clients’ unique businesses, and bringing about results that directly support our clients’ objectives fast is the most rewarding work I’ve ever had the honour to perform.

This passion belongs to Simon, our chief executive.

I’m passionate about language.

Monday, January 10th, 2011
"language variety on cadbury's choc" by nofrills on Flickr

"language variety on cadbury's choc" by nofrills on Flickr

I’m passionate about language.

One of the toys I’ll always love is “language”. Languages make pretty great toys with their unique natures and flexibility. There are wildly interesting worlds within all language systems.

English is elastic, with layer upon layer of clauses a sentence can be almost infinitely long.

Chinese is diverse, with each word having maybe a hundred possible meanings, only to be precisely defined in a given context.

Japanese is a language of liberty, where you put the subject at the start and verb at the end, the order of everything else doesn’t matter much.

The process of learning a new language is akin to absorbing a new way of thinking. Sometimes I can’t help thinking the way we speak defines the people we are.

After that comes the fun of translation. It’s much like pottery or blacksmithing, only totally free from all the mess. Rip a paragraph apart limb by limb, cut each part a bit, twist it, add some clay, reassemble, bake it. It feels rather fulfilling when I manage to reshape something from one language into another, complete with what’s clearly said (the words themselves) and what’s not (cultural background, and context). Translation might work, but personally it feels more like a game of never ending fun and challenges.

This passion belongs to Kane, our head of research.

I’m passionate about gaming.

Monday, January 10th, 2011
"Games Controllers"  by Axel Pfaender on Flickr

"Games Controllers" by Axel Pfaender on Flickr

I’m passionate about gaming.

It’s what I’ve always been passionate about. Some call gaming a new kind of art, some say it’s good brain exercise, while a lot others call it “e-heroine”. I like gaming simply because I get bored rather easily, maybe easier than average. Unlike the old reality which sits there and never changes, games provide me with stunning landscapes, crazy physics, and stories that are not likely to happen in this world. I’ve got all the consoles and I play smartphones too.

No matter what I do, deep inside I’m always a gamer, and I’m proud of that.

This passion belongs to Kane, our head of research.

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