I’m passionate about typography.

I remember when I first realised that of all the things that captured my direct and focused attention as a young lad, typography had always been my most recurring interest.

One Christmas, my siblings and I received an encyclopedia and I spent hours poring over the first article of each volume, detailing the history of each letter and tracing its ancient Egyptian hieroglyphic roots through its evolution into Greek symbols; and from the refinement and reiteration of the alphabet through medieval times into our current digital age.

Throughout my childhood, I would tackle projects involving drawing letters in various shapes and sizes. I made banners, posters, signs, and greeting cards, and was often praised for my neat printing, cursive handwriting, and calligraphy.

My curiosity reached its maturity when I sat staring at a computer screen one day. I noticed a lowercase ‘g’ in the middle of a word and zoomed to fill the entire screen. I was totally captivated by the elegant binary of hard, black, curved lines on stark white, together forming a complete and harmonious structure. It was a romance set in Gill Sans.

I soon fell in love with classics like Garamond and Baskerville, and more modern designs such as Univers and Helvetica, and along with thousands of other faces, they breathe life into my work to this day.

abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*[ø{Ω(åß∂ƒ)æœ}flfi]+-x÷=… <3

This passion belongs to Joel, our art director.