Illuminant Partners was enormously proud to have coordinated the official China launch of SmartTrans EventTrack by Australia’s prime minister Kevin Rudd.

Kevin Rudd launching SmartTrans EventTrack

The launch event, held in front of an audience of 200 invited guests, was the sole commercial product launch which the prime minister supported during his first official visit to China as Australia’s leader.

SmartTrans EventTrack is a unique technology service which provides transport planning and services to VIPs, officials and guests of major events such as the Beijing Olympics.

The prime minister’s speech:

Television coverage on CCTV:

Illuminant was appointed by SmartTrans prior to the company’s China market entry, and has been exclusively responsible for SmartTrans’ public relations, marketing communications, corporate identity and market intelligence needs in the China region.