Posts Tagged ‘passionate’

I’m passionate about typography.

Wednesday, January 12th, 2011

g in Gill SansI’m passionate about typography.

I remember when I first realised that of all the things that captured my direct and focused attention as a young lad, typography had always been my most recurring interest.

One Christmas, my siblings and I received an encyclopedia and I spent hours poring over the first article of each volume, detailing the history of each letter and tracing its ancient Egyptian hieroglyphic roots through its evolution into Greek symbols; and from the refinement and reiteration of the alphabet through medieval times into our current digital age.

Throughout my childhood, I would tackle projects involving drawing letters in various shapes and sizes. I made banners, posters, signs, and greeting cards, and was often praised for my neat printing, cursive handwriting, and calligraphy.

My curiosity reached its maturity when I sat staring at a computer screen one day. I noticed a lowercase ‘g’ in the middle of a word and zoomed to fill the entire screen. I was totally captivated by the elegant binary of hard, black, curved lines on stark white, together forming a complete and harmonious structure. It was a romance set in Gill Sans.

I soon fell in love with classics like Garamond and Baskerville, and more modern designs such as Univers and Helvetica, and along with thousands of other faces, they breathe life into my work to this day.

abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*[ø{Ω(åß∂ƒ)æœ}flfi]+-x÷=… <3

This passion belongs to Joel, our art director.

I’m passionate about John Digweed.

Wednesday, January 12th, 2011

John DigweedI love John Digweed.

As a DJ, I have great respect not only for Digweed’s Transitions program on Proton Radio, but also for the way he empowers young producers. He and Nick Muir founded Bedrock Records, now celebrating over 12 years of excellent progressive house and techno releases. Although they produce their own tracks, he never makes a fuss about them, only occasionally including them in his sets; but he always seems genuinely excited about tracks by other producers.

Many DJs love the sound of their own voice, explaining away the mystery of every track and drowning out the music; John simply lets the music speak for itself. He praises the producers and graciously thanks his audience.

John is a simple, humble, consistent DJ whose character stands out above his peers. I saw him play his first Beijing appearance, and I hope he returns one day soon.

This passion belongs to Joel, our art director.

I’m passionate about cross process.

Tuesday, January 11th, 2011
cross process

Before/After

Cross Process Crazy!

Lately I’ve been obsessed with transforming my favorite images into cross process masterpieces. Not in the traditional sense of deliberately mismatching film and chemicals, but the lazy digital way.

This trend really got hold of me after experimenting with a cross-processing photo app on my iPhone. The app allows me to choose which RGB channel I want on or off and produces some amazing results.

From there I turned to Photoshop to morph some of my favorite rustic-Italian photos into cross process delights. The process was quite simple. Using a curves adjustment layer I shifted the blue channel and gave slight S curves to the red and green channels. This gives the basic look of the photo. Then adding another curves adjustment for contrast I overlay a yellow solid and take the transparency down to 10%, and voila!

As a lover of everything old and classical, this ‘vintage’ look really appeals to me, and gives my photos that added boost in character. Try it out yourself; you’ll love the results!

This passion belongs to Aaron, our graphic designer.

I’m passionate about my pepper grinder.

Tuesday, January 11th, 2011
Trudeau Graviti pepper grinder

Trudeau Graviti pepper grinder

No really, I am.

This magnificent piece of French engineering, precision manufactured in China and filled by your writer with the finest Pondicherry black peppercorns really is my [kitchen] pride and joy.  Do I love this pepper grinder? You bet I do.

Firstly, its electric. Secondly, its gravity fed: upend it and out comes freshly crushed, pungent black pepper.  Which happens to be my absolutely favourite spice.

I love to cook. Always have, just like my dad did. My Trudeau Graviti pepper grinder is never more than an arm’s length from me when I’m cooking.

You can get one for sixteen bucks at Amazon.

This passion belongs to Simon, our chief executive.

I’m passionate about language.

Monday, January 10th, 2011
"language variety on cadbury's choc" by nofrills on Flickr

"language variety on cadbury's choc" by nofrills on Flickr

I’m passionate about language.

One of the toys I’ll always love is “language”. Languages make pretty great toys with their unique natures and flexibility. There are wildly interesting worlds within all language systems.

English is elastic, with layer upon layer of clauses a sentence can be almost infinitely long.

Chinese is diverse, with each word having maybe a hundred possible meanings, only to be precisely defined in a given context.

Japanese is a language of liberty, where you put the subject at the start and verb at the end, the order of everything else doesn’t matter much.

The process of learning a new language is akin to absorbing a new way of thinking. Sometimes I can’t help thinking the way we speak defines the people we are.

After that comes the fun of translation. It’s much like pottery or blacksmithing, only totally free from all the mess. Rip a paragraph apart limb by limb, cut each part a bit, twist it, add some clay, reassemble, bake it. It feels rather fulfilling when I manage to reshape something from one language into another, complete with what’s clearly said (the words themselves) and what’s not (cultural background, and context). Translation might work, but personally it feels more like a game of never ending fun and challenges.

This passion belongs to Kane, our head of research.

I’m passionate about gaming.

Monday, January 10th, 2011
"Games Controllers"  by Axel Pfaender on Flickr

"Games Controllers" by Axel Pfaender on Flickr

I’m passionate about gaming.

It’s what I’ve always been passionate about. Some call gaming a new kind of art, some say it’s good brain exercise, while a lot others call it “e-heroine”. I like gaming simply because I get bored rather easily, maybe easier than average. Unlike the old reality which sits there and never changes, games provide me with stunning landscapes, crazy physics, and stories that are not likely to happen in this world. I’ve got all the consoles and I play smartphones too.

No matter what I do, deep inside I’m always a gamer, and I’m proud of that.

This passion belongs to Kane, our head of research.

I’m passionate about perfect coffee foam.

Monday, January 10th, 2011
"coffee like a painting" by skyehopper on Flickr

"coffee like a painting" by skyehopper on Flickr

I’m passionate about perfect coffee foam.

It is always a great start to the day when my first cup of morning coffee is topped with perfectly frothed milk. The foam is soft, velvety, creamy and looks like absolute heaven. It is a simple luxury that doesn’t cease to excite me. It adds so much to that first sip of coffee, in the same way that the opening song sets the tone of the movie.

That first sip becomes all the more glorious when I froth the milk myself. The triumph of getting it just the way I like it just makes my day. On normal days, the routine of making myself a perfect cup of coffee gets me started in “work mode” and signifies the start of what will be a productive day. On busy days, taking the time to make my morning coffee helps calm me down so I don’t start the day in a neurotic frenzy. The five minutes spent at the coffee machine allows me to breathe and therefore plan my day one task at a time. A blanket of velvety foam, the quiet hiss of steam and the aromatic smell of freshly brewed espresso are the sight, sound and smell of bliss.

This passion belongs to Melody, our senior account manager

I’m passionate about jam donuts.

Monday, January 10th, 2011
A hot, fresh jam donut from Melbourne's Queen Victoria Markets (photo by Jon-Eric Melsæter on Flickr)

A hot, fresh jam donut from Melbourne's Queen Victoria Markets (photo by Jon-Eric Melsæter on Flickr)

I’m passionate about jam donuts.

Not just any jam donuts, but specifically ones from the Queen Victoria Market in Melbourne, Australia. Irregular in shape and covered in a lot sugar, these gorgeous fried morsels are served fresh out of the fryer from the inside of a van parked on the street outside the market’s food hall. It’s not just about the jam with these donuts. It is just as much about the pastry!

Making the trek to Vic Market was high priority on my to-do list this trip back to Melbourne and I am already looking forward to the next time I get to burn my palate with piping hot jam!

This passion belongs to Melody, our senior account manager

I’m passionate about long showers

Monday, January 10th, 2011
"Shower Head Water Drops" by Steven Depolo on Flickr

"Shower Head Water Drops" by Steven Depolo on Flickr

I’m passionate about long showers.

I used to say that I was passionate about running.

I loved running because I loved the silence, hearing only my footfalls and my heart beating.  I could get lost in that.  But as I grew older, busier, had kids and then grew more tired, running seems more like torture.

Now I get lost in a long shower. I love that the water blocks almost all other sounds out or at least drowns them out enough that I don’t feel guilty pretending I didn’t hear my name called.

I’m not as passionate about my water bill though.

This passion is anonymous.

I’m passionate about language.

Monday, January 10th, 2011
"old books" by Martin Marcinski on Flickr

"old books" by Martin Marcinski on Flickr

I am passionate about language.

As a kid I used to have two recurring dreams. One was about waking up as a baby and realizing that the eight or so years I had thought I lived were really just a dream and I had to live the whole thing all over again. The other was about being the only person in my family who didn’t speak.

Neither dream was frightening, but the one thing that always stayed with me about that was just how much I really loved talking.

As I grew up, it wasn’t so much about loving to talk as it was about language itself, making meaning, creating meaning.  Is there anything more beautiful, more powerful than crafting a sentence?

You begin with one simple thought and you make the words dance, partner them, change them around, dress them up or down,  put them in where they really shouldn’t fit, make them move lyrically or cacophonously depending on your whim.

When you finish, those words perform together, united for the first time and they mean something. They can move mountains, they can move a person to laughter or tears, or they can do nothing at all — simply resonate unuttered, unread but powerful, like a sleeping volcano.

This passion belongs to Catherine, our director of operations.

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