By launching an offer with China Mobile in 2014, the leading Chinese operator, Apple hopes to attract buyers who are slow to be persuaded.
A symbol of financial success and the unavoidable accessory of the “bobo” panoply in the West, the brand with the apple has much harder to establish itself as a trendy reference in the Middle Kingdom.
By launching an offer on Friday, January 17th with China Mobile, China’s largest mobile phone operator, Apple hopes to attract buyers who are slow to be convinced and recover market share that has been eroding in recent years.
Enormous potential but little to no brand awareness
The Chinese market has unparalleled potential in the world, but China is one of the few countries where Apple’s market share has been declining for several years: 6.2% in the third quarter of 2013, compared to more than 10% in 2012 (figures: Canalys).
The apple firm is already present in China via contracts with two medium-sized operators, China Telecom and China Unicom, but with its 763 million subscribers, China Mobile weighs much heavier than the first two combined.
In China, Apple only accounts for 10% of its worldwide sales (all handsets) and 3.5% of its sales of smartphones.
Technical barriers
The distribution contract between Apple and China Mobile, initiated in 2007, the year of the launch of the first iPhone, has long stumbled on technical issues, as 3G Chinese standards are not compatible with iPhones. It is now things set on 4G standards.
One problem remains the access to the App Store, which is jointly controlled by the Chinese authorities, who decide which applications the Chinese can buy, and which ones are banned from the country.
A high level of competition
China is making smartphones, and it does it well: the five largest Chinese smartphone producers alone share 25% of the world market shares.
Faced with very expensive Apple products, the Chinese consumer is spoiled for choice. And the local know-how is pushed: in China are produced and assembled a large part of Apple components, its manufacturers, therefore, have significant expertise in the matter.
Our advice if you own a Mac
Over time, the performance of computers can decrease and slow down your productivity.
There are however utilities and some simple tricks that will allow your Mac to regain its original speed. Guaranteed without malware which will make your computer more powerful.
Your Mac starts to take a little age, and you feel it does not turn as fast as when you leave the box? A small maintenance is usually enough to return to your machine its form of yesteryear. This short guide we have put together brings together a set of tricks, some applications and simple methods that can revive the flame of your headed computer.
- Make the updates
- Remove applications
- Trim your dock
- Disable certain features
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Hope you’ve found these tips helpful!